The travel industry, established for over a hundred years and riddled with tropes, we leveraged the genuine unknown. We used stunning, never-before-seen landscape images of Saudi, with copy that reads “Where in the world is this?”. This concept was used across outdoor, digital, and a film, to create intrigue in one of the biggest teasers the world has ever seen. This was followed by reveal content, which identified the mysterious beautiful landscapes as all being Saudi Arabia.

Case Study Video

Teaser Campaign