Finding Her!
A campaign for UN Women Egypt
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Finding women at work shouldn't be this hard.
Egypt's Central Agency for Public Mobilization and Statistics states that in Egypt, women’s participation in the labour force has been low and stagnant around 23 percent. Women are especially under-represented in fields such as science, politics and technology. To highlight this issue, UN Women Egypt and DDB Dubai launched the "Finding Her" initiative. The series of illustrations show science, technology and political workplaces with only one woman.
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