Lipton Ramadan initiative for 2017 was launched to support the UAE's Year of Giving by helping the visually impaired.

The campaign #BeTheColour, takes inspiration from Lipton's global mission to 'Be Awake to What Really Matters'. This initiative encourages tea lovers slow down and take a moment in their busy lives to appreciate life's rich spectrum.

The vibrant Lipton Yellow Label packs literally lost their colour and have thus been replaced with limited-edition Lipton Black and White packaging whilst stocks last. For every pack sold, 1Dh will be donated to the Emirates Red Crescent towards funding technology that will help improve the lives of the visually impaired.