JWT Dubai has become the first advertising agency in the Middle East to have a piece of its work chosen for inclusion in the collections of the Musee de la Publicite in Paris.

The campaign to be added to the museum's poster collection following a request from the museum's curator.

The ads, which use a visual juxtaposition of the product's benefit to the time-honoured ideals of peace, justice and freedom, have already won critical acclaim in the region.

The creative shows images of the words on printer paper, but the ink has smudged. The insinuation is that if the user had used Double A's quality paper, these great thoughts would have printed properly.

The Musee de la Publicite is situated in the Palais du Louvre, and is part of Les Arts Decoratifs. It has a number of extensive international collections ranging over every period and field of advertising, including posters, TV, press and radio commercials.