To get people to notice the problem, we had to showcase the problem differently. We teamed up with Karim El Hayawan and Batool Al Daawi, two of Egypt's most renowned photographers. They were tasked with capturing Egypt at work. The result was showcased at one of Cairo's most popular galleries. Patrons enjoyed the show but missed the point. There were 50 photographs with no women. And no one noticed. After it was pointed out, many spoke about the importance of gender equality in the workforce.