Instagram stories is bloody addictive. In its short-life it has completely ruined Snapchat and taken over how we behave on social. Life is now a game where anything you do can earn you social kudos. Terrifyingly, stories are NOT private unless you set them to be.

To tackle the rising epidemic of over-sharing online, we created an outdoor campaign for Alfa Telecom in Beirut that were very hard to ignore. The campaign consisted of installing large phone frames on the windows of several buildings in Beirut, turning them into innovative interactive screens carrying the slogan of the campaign #NotEverythingIsForSharing.